SICE is a regional media platform that exists to do three things well — publish South Indian creators, host them in person, and connect them to brand work that pays regional rates fairly.
We are not a talent agency. We are not a community group. We are a working media business with revenue lines, accountable outputs, and a regional focus that runs deeper than most national networks ever attempt.
Most creator platforms treat South India as one segment of a national strategy. SICE is built the other way around — this region first, full stop. We work with creators whose audiences live in Kerala, Tamil Nadu, Karnataka, Telangana, and Andhra Pradesh, and with the diaspora that watches from the Gulf, Singapore, and beyond.
We don't claim to solve every problem a creator has. We focus on three: getting the work seen, putting the right creator in front of the right brand, and creating room for creators to meet each other in real life.
We don’t represent creators on commission. The relationship is platform-to-creator, not agent-to-client.
Communities are unmonetized and voluntary. SICE is a working business with revenue lines and accountable outputs.
Luxury requires legacy. SICE is new. We aim to be premium and modern — not aristocratic.
We are South Indian. The four languages, the regional context, and the cultural specificity are the point.
A vision is what we want the region to look like in ten years. A mission is what we are doing this year to get there. Both kept short.
A region where a Malayalam creator in Calicut, a Tamil creator in Madurai, or a Telugu creator in Vijayawada earns from their craft as a registered profession — not a side hustle, not a grey-zone informal job, but a legitimate career with the same recognition, protections, and economic dignity as any other.
Publish original editorial work that puts regional creators in front of brands and audiences who otherwise wouldn't see them. Host chapter meetups that turn isolated creators into a working network. Connect creators to brand partnerships negotiated at fair regional rates — not at rates set by Mumbai-based agencies who decide what regional audiences are worth.
On 14 April 2026, the Rajya Sabha passed the National Creator Economy Bill — one of the first laws of its kind anywhere in the world. SICE is being built in alignment with the framework this bill creates.
The bill formally recognizes social media creators, YouTubers, streamers, digital artists, and podcasters as licensed professionals under Indian law. Previously, creators operated in a legal grey zone — classified as informal workers, with limited access to insurance, structured contracts, or formal financial recognition.
Key provisions include mandatory registration with the Ministry of Information and Broadcasting for high-earning creators, standardized contract frameworks, AI content labelling requirements, and the establishment of a Creator Welfare Fund.
Note: The National Creator Economy Bill 2026 has been passed by the Rajya Sabha and is awaiting Presidential Assent at the time of publication. Some provisions may be subject to rule-making before full implementation. SICE is being built in anticipation of, and in alignment with, the framework this legislation establishes.
A media platform's value comes from doing a few things consistently — not many things occasionally. These are ours.
Long-form features, profiles, and editorial work spotlighting regional creators. Distributed through our channels and amplified to brand partners. Original writing, native-language coverage, no recycled press releases.
Monthly chapter meetups in Calicut, Kochi, Bangalore, Chennai, and Hyderabad. In-person, working sessions — not networking theatre. Skill workshops, peer review, and structured introductions to peers in the room.
Brand partnerships matched to creator fit, not just follower count. We negotiate regional rates that reflect what the work is worth — not what Mumbai-based agencies decide South Indian audiences are worth.
A horizontal scrolling marquee of South India's digital talent. Hover to pause, click to play, or see more.
Every chapter has a founding home and a working membership. New chapters open when there's demand on the ground — not before.
The founding chapter. Anchors the Malabar creator community and serves as the operational base for the platform.
Media and lifestyle production hub. Strong representation in beauty, fashion, food, and visual storytelling categories.
Tech-creator integration. Strong representation in Kannada-language content, gaming, education, and product reviews.
Tamil creator and cinema-adjacent talent hub. Bridges traditional film industry and digital creator economy.
Telugu-language creator hub. Strong cinema-adjacent influence and growing tech and lifestyle representation.
Digital-only chapter for South Indian creators based in the Gulf — the diaspora audience is too large to overlook.
Membership is application-based. We invite working creators, verified brands, and regional organizers to collaborate, grow, and secure transaction workflows through one clear network ecosystem.
SICE is built and operated by ElevateX Now — an integrated business services firm based in Calicut, serving 500+ startups and growing businesses across India since 2019.
ElevateX Now was built to end the fragmentation that kills most early-stage businesses — five different vendors who never speak to each other, each pulling in a different direction.
One integrated team handles legal incorporation, brand identity, performance marketing, and strategic consulting under a single brief. That same model is now being applied to building media platforms — SICE is the first.
Editorial isn't a side project — it's the main one. Every feature is original writing, regionally specific, and built to be read end-to-end.
A profile of one of the region's most quietly successful Malayalam-language creators — and what regional creators everywhere can learn from her playbook.
A plain-English breakdown of what creators must do to register, what protections kick in, and what brands must now disclose.
What regional food creators earn, what brands actually pay, and why most reported numbers are wrong.
How GCC-based Malayalam creators are outperforming domestic peers — and what local brands are missing.
A market analysis of Kannada gaming creators and the slow pace of regional brand spend.
SICE is a media platform for South Indian creators — publishing work in Malayalam, Tamil, Telugu, and Kannada, hosting in-person chapters across the region, and connecting creators to brand work that pays fairly.
SICE is developed and operated by ElevateX Now — an integrated business services firm based in Calicut, Kerala, founded in 2019. ElevateX Now has supported over 500 startups and MSMEs across India in legal, branding, and marketing functions, and is now applying that integrated model to building media platforms.
Yes. The National Creator Economy Bill 2026, passed by the Rajya Sabha on 14 April 2026, formally recognizes creators as licensed professionals under Indian law. SICE is being built in alignment with the framework this bill establishes — including the registration requirements, contract standards, and disclosure rules it introduces. The bill awaits Presidential Assent at the time of publication.
Working creators based in South India, or creators producing content in a South Indian language from anywhere in the world. There is no minimum follower count. We look for consistent original work and a clear voice. Application is open year-round.
No. We don't represent creators for commissions. We publish their work, host events, and facilitate brand connections — but the relationship is platform-to-creator, not agent-to-client. Creators retain full control of their work.
Brands brief us on what they're looking for. We match the brief to members based on audience fit, voice, and creative direction — not just follower count. Members opt in to each pitch individually. We don't take a commission on the deal.
SICE is headquartered in Calicut, Kerala — operating from HiLite Business Park, the same office as ElevateX Now. Active and planned chapters span Kerala, Tamil Nadu, Karnataka, Telangana, and Andhra Pradesh, with a digital chapter for the GCC diaspora under exploration.
Use this form for general enquiries and support requests. Membership applications should use the separate application page.